"Mass culture evolved in two stages. First, it extended its influence into almost every crevice of society; then it began to merge with the rest of social existence, so that the distinction between culture and society grew increasingly uncertain. Politics became increasingly a matter of image, icon, style and spectacle. Commerce and production relied more and more on packaging, design, branding, advertising and public relations. Personal relationships were mediated by technological texts and images. The era of postmodernism had set in. "