Sam DuRegger, MBA, MA

Digital Innovation, The State of Oklahoma

In his new role doing Digital Innovation at the State of Oklahoma, Sam is responsible for citizen focused applications that allow government to make better decisions. 

SONIC Drive-In

In his former role as the Director of Product Management at Sonic Drive-In, Sam was responsible for leading the design and development of consumer facing digital products, including Order Ahead across web, iOS, Android and our Point of Personalized Service (POPs) stalls. This omni-channel customer experience involved a revamp of the digital payments strategy, which culminated in a new digital payment infrastructure and support for Credit Card, Apple Pay, Google Pay, Paypal, and Venmo integrations for web and mobile platforms.

Since 2016, Sam has contributed in a leadership capacity to Sonic's digital transformation, referenced by Inspire Brands as a major reason behind their $2.3B acquisition of Sonic Drive-In in late 2018.

The teams Sam led were responsible for the retirement of an aging monolithic code base, lifting all infrastructure to AWS Cloud Services, as well as the development of continuous delivery, continuous integration infrastructure in support of the Digital Innovation Platform. Sam was also instrumental in leading the Domain API development which is now being utilized by Order Ahead on mobile apps, the website, POPS (kiosks) and the Voice UX platforms.

​From 2014-2016, Sam led the experience design and software implementation of Sonic's POPs stalls -- 80,000 touchscreens throughout Sonic's 3,600 stores. The POPs program helped boost same stores sales growth of 3% in the first two years of service at Drive-In's, and continues to be a differentiator across the QSR industry delivering personalization and order status for customers ordering via Order Ahead.

Previous to Sonic, Sam spent 8+ years in the startup world, he has worked on projects for the PGA, Subaru Motors, Ford, EA Sports, Starbucks, Blue Bottle, Stumptown, La Colombe and Mastercard. During these entrepreneurial years, Sam contributed at the Director level in Marketing, Product Management and Business Development. He has a Bachelor's from the University of Tulsa, a Master’s in Theology from John Brown University and a Master’s in Business Administration from The University of Oklahoma's Price College of Business.


John Brown University - MA
Master's in Youth and Family Ministry, with an emphasis in Biblical Studies.


University of Oklahoma - Price College of Business, MBA
Master's of Business Administration - Entrepreneurship & Venture Management


1997 - 2001

University of Tulsa, BA
Bachelors Degree - Exercise and Sports Management, Pre-Physical Therapy
Minor in Psychology



Oklahoma State University - Spears College of Business
Certificate in Effective Management and Leadership