What I'm doing now...
If I've said NO to you recently it is because I'm focused on the things below. Nothing personal, I just want to continue to get stuff done. Live like no other, so you can someday live like no other.
Family
- Evenings/weekends are for spending time with my wife and four girls... if I don't seem available assume I'm busy doing something fun with them!
Health
- Current Weight | 242lbs
Working to be an active dad for my gaggle of girls. Functional strength training, walking, cycling is on the Final Surge calendar. Goal for November, 2025 is 215lbs, because #dadbod.
- Apps | Health & Wellness
Fitbod, Nike Training App, Final Surge, and Headspace app -- for strength workouts, HITT/Yoga workouts, training plan, and meditation, respectively.
- Begin Strength | Functional Strength Training
At 46, it has become super important to maintain my functional strength. As a former Division I collegiate athlete, I've found my joints hurt when I'm inactive and feel their best when I'm in a committed strength training program. I've invested in a full Nike Strength gym set-up and hope to someday make this available for others to join as a gym membership -- stay tuned.
Work - Read Bio
- Begin the work, LLC | Principal Consultant
Helping you begin and finish what you've begun so you can begin, again. Looking for high impact opportunities as a Fractional Head of Product, focusing on digital transformation, Product Management, and AI Strategy.
- Wylder App | Fractional Head of Product
In January, I joined two of my former co-founders of La Barba Coffee in SLC, as their fractional Head of Product for Wylder an app for runners, run groups, run clubs, brands, and influenceers. Wylder is NOW AVAILABLE for download for iOS and Android.
Wylder: Run, Compete, Belong.
Personal Projects
- GutenStack.com | Your virtual bookshelf.
I'm a reader. I highlight, underline, and scribble in the margins. I buy physical books and read them. I like the feel of paper and the progress indicator of a bookmark marking my journey. I've been slowly building a reading app, and you can now join our beta.
- StoryBuild Publishing | Products for the digitally distracted.
I've put all my publishing projects in one place -- Story.Build. StoryBuild Product Journals are available for sale, as well as our Draw Your Own Adventure comic books for kids ages 5-12. Published works now available -- https://books.story.build
- I Build for Real People | By Sam DuRegger
My first book, I Build for Real People, Not Just Metrics: A Product Manifesto is now available. This is not a framework, not another product playbook, or 7-step process to maximize output. This is about why I build, and who I want to build with and for. After 18 years of leading digital products, from quick service restaurants to fintech, fitness to AI, I kept circling the same questions. What does it mean to build something real? What happens when we design for trust, not just transactions? What kind of culture produces meaningful products? And why does belonging matter more than engagement? This manifesto is part biography, part strategy, part call to action. It’s for founders who care about how things feel, for product leaders who want to ask better questions, and for teams trying to build with intention, not just revenue forecasts.
Also available on Substack: Product Manifesto.
I ❤️ Coffee & Tea
Woodshed Tea | Curated Loose Leaf Tea, Responsibly Sourced.
Since 2015, we've offered a curated selection of loose leaf teas for online purchase, shipping all over the country. We now offer subscriptions of our Matcha as well as other curated 3-month tea journey's. Available Now at woodshedtea.com!
tmrw.coffee | Get Tomorrow's Coffee Today.
After closing our North OKC location in October of 2024, we've been hard at work getting our Bellwether Roaster online and a new cold brew manufacturing space set up. For now you can order our blends and single origin coffees via tmrw.coffee.
Barista Bot | Text your ☕️ order like you text your friends.
Barista Bot, is an alumni of i2E's E3 and Bridge2 pre-accelerator. We've finished our one store pilot for conversational text ordering at tmrw.coffee and are now applying our learning into a SaaS product for coffee shops on the Square Point-of-Sale system.
CØF-E | COFFEE OPEN FILE EXCHANGE
CØF-E is an AI-powered coffee exploration project, blending curated knowledge and personal preferences into a unique digital coffee experience. COMING SOON.