November 20, 2015 - Comments Off on 2016… the year of side project(s).

2016… the year of side project(s).

2015 has been a great year... I feel like work/life balance finally has a fulcrum as Sonic, which has been and is an incredible place to flex my skillset in digital innovation and experience development. The team is fantastic, clicking along toward some great great stuff over the next 12 months. This week, we finally launched a project we've been working on for close to a year, it's not the full vision, but a huge step in the right direction. You'll see more in the coming weeks on the work we did for the new Interactive POPS experience... I can't wait for everyone to experience the full version of this experience!

In the balance, I was finally able to get Lake Surf Co. and Woodshed Tea off the concept floor and into Oklahoma state certified businesses!

Lake Surf Co. has been around for a few years, but will pivot away from SUP board sales and rentals and focus on the SUP boarding lifestyle. We'll be venturing into apparel and other accessories for the lake and river SUP boarding lifestyle in the Midwest. I'm looking forward to leaning into this space, as the brand is super fun to work on and anything to get us out on the water is a good thing! We are launching next week with two hat styles, and should be able to move into some t-shirts before the new year. #getboard

Woodshed Tea is a passion project from my time at Alpha Dominche. We worked so hard to position the Steampunk brewer to be ambidextrous, that is, to revolutionize coffee and tea brewing, both in extraction time and flavor profile. In that experience I got the opportunity to visit some of the top coffee roasters in the nation, as well as some of the top tea importers and blenders. A working man's master's degree in coffee and tea has been stuffed in my head, and with Woodshed Tea I get to explore the tea side of things in much more detail. We will be launching with nine tea varieties, a curated list of loose leaf teas including some organic single origin green, black, white tea and a couple expertly blended herbal teas. You'll find our offerings incredibly diverse, and yet pure to their original intent. So much to be excited for with this project. #looseleaf


So, here is to 2016! Lot's to look forward to and lots of building to be done. Because builders gotta build.

Published by: samuel in life

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